Let’s face it! The road to film distribution or festival glory can be a winding, head-scratching one. You’ve done the hard part: written the script, wrangled the crew, shot the scenes, edited through the night. Your story is there. The emotion is real. The message? Solid.
But somehow… radio silence. Rejections. The “we regret to inform you” emails.
Why?
Here’s a truth not often said loud enough:
Sometimes, your film isn’t being rejected – your presentation is.
At Etso Now, we work closely with filmmakers and distributors, and we’ve seen the pattern too many times to ignore. So let’s break down a few reasons your great film might be getting passed over:
Presentation & Poster-Related Pitfalls
- Outdated or unprofessional poster design – makes the film look like it belongs in a time capsule.
- Misleading artwork – a family drama wrapped in a horror-style poster? Confusing.
- No poster at all – nothing says “we’re not ready” like… not being ready.
- Inconsistent branding – colors, fonts, and tone should speak with one voice.
- Low-resolution or badly formatted visuals – unsuitable for catalogs or press kits.
And Then There’s This Big One
Missing marketing materials altogether.
We’re talking about the poster, trailer, synopsis, and logline – all the basics that distributors and festivals use to quickly determine if a film fits their audience.
If they’re not polished and professional, programmers and buyers assume the film isn’t either. It’s not personal. It’s just the volume of content they’re dealing with.
What Can You Do?
This is where Etso Now comes in.
We specialize in sales-ready movie posters and promotional assets – designed with both industry expectations and your creative vision in mind. Whether it’s for a pitch deck, festival submission, or distributor meeting, we create the visual language that gets your film seen before it’s ever watched.
Because your hard work deserves recognition.
Plain and simple.
If you’re working on a project and you’re ready to look the part – let’s talk. We’re ready when you are.
