This comes up constantly in conversations with indie filmmakers and smaller distributors, and the honest answer is that the range is enormous for a reason.

At the low end, you are getting a template, overseas labor, or a fully automated AI output. It will look like exactly what it is. For a student project, that may be fine. For anything going in front of a distributor, a festival programmer, or a streaming platform, it is a liability.

In the mid-range, you might find a capable freelancer. But turnaround is slow, revisions are limited, and the odds are good they have never designed for the specific technical requirements of a VOD platform or a FAST channel thumbnail.

Professional key art, the kind that is built from the ground up for both theatrical and digital formats, requires real expertise in film marketing. It costs more upfront. It earns that cost back every time someone stops scrolling.

At Movie Posters Design, we work with clients across the full spectrum, from single-title indie releases to distributors managing thousands of titles. Our rate card is structured to reflect the scope of the work, not inflate it.

If you are trying to figure out what your project actually needs, we are happy to have that conversation without any pressure. www.movieposters.design