When you are in the business of creating many posters per month, like we are, sometimes it seems as though they are all starting to look the same. It is true that there’s nothing new under the sun.

I came across a 2020 article by Liucija Adomaite and Justinas Keturka. It was entitled “Hello I’d Like To Report A Poster Theft’: People Showcase 30 Movie Posters That Are Suspiciously Similar”. This got me thinking, naturally.

The film industry produces upwards of 300 major movies a year – in Hollywood alone! According to google “In 2021, a total of 403 movies were released in the United States and Canada, up from 334 in the previous year – an annual increase of over 20 percent.” Over the years, thousands of posters have been created since 1888. If we include the Independent films, then be prepared to add more 0s at the end of your calculations.

Roundhay Garden Scene, was the first movie to have ever been shot. This was back in 1888. Roundhay Garden Scene is a short silent motion picture shot by French inventor Louis Le Prince in Leeds, England. So obviously it’s not out of the ordinary that for over 100 years, you would come across posters that are similar or remarkably the same in almost every aspect.

The reason for this is usually simple. People like to copy what is good and pleasing and sometimes it’s a form of an homage or flattery to another artist. Sometimes however, it is a lack of thorough research. The World Wide Web is filled with all kinds of images, and one is never going to find out every single one of them to create something that is uniquely different – but it’s not an impossible task.

In addition to research, our Designers go the extra mile to create a unique and stand-alone posters. We understand that in this day and age, a lot goes into film and content creation and it would completely defeat the purpose when you create a poster for said content and it falls short as something someone else has done before.

So, we take a great deal of care to study each content, run research and draw up something that is unique to every one of our creations. We do this, because we appreciate and respect the work that goes into every creative process. We want to do our part as a post production entity to add value to those amazing creations.